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BCBG products are also famous amongst Hollywood celebrities; adding up to the luster in the manufacturer. It set fashion trends across the world and continues to provide the latest in fashion apparels which are typically featured in major fashion and lifestyle magazines like Vanity Fair, Vogue, and InStyle. The brand is also recognized for using top- quality materials in its manufacturing coupled with creative designs that set new fashion trends. These goods are available in BCBG stores and boutiques in several countries, also as in well- regarded retail chains in US, UK, Hong Kong, Japan, Taiwan, Singapore and lots of more.BCBG HistoryWhen Max Azria moved from Paris for the United States just after many years of working as being a designer of women's wear, he wanted to pursue his dreams of placing up a fashion property that can be recognized throughout the globe. He place up Jess in 1981.





It was a series of new- concept retail boutiques that sell hip French fashion apparels to American ladies. The business gained lots of patrons and became an eventual success. Finally in 1989, Max pursued his dreams and founded the BCBGMAXAZRIAGROUP. BCBG came from "bon chic, bon genre" - a French slang which literally means, "good style, good attitude". Right here, he designed products that combine European sophistication and American spirit.Soon immediately after, the firm became famous. It acquired lots of brand names and subsidiaries. From your initial women's wear lines, the firm expanded into offering other products for the men and ladies category. Its brand names incorporate BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria, Herve Leger by Max Azria, Max Azria Atelier, BCBGeneration, and sixteen other brands which are also internationally well- identified.


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